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Download Company Values, like its Mission Statement and Vision requires internal marketing and branding if they’re going to stick. Why have values?To articulate the “us” of an organisation. Without sounding too much like Carson McCullers, what the values do do – is articulate the look and feel of and organisations’ intangibles. In other words, the [...]
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Download Liz Mead interviews James Williams on the role of benefits selling and pain points in stakeholder management. We debunk engagement into simple into three easy measures and provide examples of how you can manage stakeholder engagement by mentally taking your stakeholders to a point of pain and then showing them a way to get [...]
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When digging for gems it’s best to keep a clear head as the shifting landscape can cause pain. By finding your pain points, you’re more likely to uncover the most beneficial jewels. This story is about managing extreme and risky engagement and it started with the sweeping statement “Staff are having problems finding information on [...]
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DownloadJoin Liz Mead and James Williams as they discuss the broad area of internal communication and in particular the role that trust has to play in establishing long term best practice communication strategies in the workplace. For more information on this episode including extra examples visit the website at workingwithsparkle.com. Make sure you subscribe to [...]
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Metaphors are a communicator’s best friend. Most of us realise how easily metaphors facilitate learning, insights and creativity. Imbed a metaphor in a story, then begin the telling. Watch your audience shift into listener mode, watch them travel to a space combined of comfort and exploration. Once the story begins, their eyes glaze over and [...]
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The posts on this blog and the stories told on the Working with Sparkle podcast will be, in the main, shaped as a story. Stories that house communication tips and tricks we’ve learnt over the years. No magic, no sleight of hand, just a few gems we’ve managed to dig up in our working lives. [...]
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