Partner with us
Podcasters’ Emporium is a how-to show for existing and aspiring podcasters. The purpose of the show is to help our community of podcasters create better sounding podcasts. We do this by demonstrating tips and techniques, and showcasing products and services that makes podcast creation more sophisticated and listenable. Podcasters’ Emporium covers everything from technical production, and software use, through to hardware selection, marketing and community building. Over the course of the show, our listeners will learn everything they need to create a great sounding, and well produced show, and some other things that will take their podcasting careers even further. The show represents a great opportunity to reach a unique niche listener demographic that may not be reached by any other show.
Who Listens to Podcasters’ Emporium?
Gender: Male (90%), Female (10%)
Age: 18-24 (14%), 25-34 (29%), 35-44 (57%)
Education: College (33%), Degree (14%), Masters (29%), Other Professional Degree (14%)
Income: $40-$49K (17%), $50-$59K (17%), $60-$74K (17%), $100-$149K (17%), $150-$199K (33%)
Marital Status: Married (71%), Single (29%)
Shopped Online in the last 30 days: 83%
Spend on internet ordered items: $100-$199 (33%), $200-$499 (33%), $500-$799 (17%), $800+ (17%)
Spend on software in the last 12 months: $1-$99 (17%), $300-499 (33%), $500+ (50%)
Connected to the internet while listening: 63%
Overall Listener Satisfaction with the show: 91.3%
How Podcasters’ Emporium attracts it’s audience
iTunes: A large majority of listeners come from Apple iTunes, and Podcasters’ Emporium is listed as a Featured podcast in the Podcasting section of the website.
Podcast Bunker: The Podcasters’ Emporium is listed in the Podcast Bunker website, a selective directory of only the best-produced podcasts. In February 2009, Podcasters’ Emporium received a 5 star audio quality award from Podcast Bunker.
YouTube: We use YouTube to publish our product reviews and segments of video for presentation on the Podcasters’ Emporium website.
StumbleUpon: Each episode is submitted to stumble upon and listeners can submit the episode to StumbleUpon via the Podcasters’ Emporium website.
LinkedIn: We reach out to corporate communicators and podcasters through LinkedIn
Twitter: The largest majority of our listener evangelism and community building happens through our active community on the Twitter platform. Many of our listeners hear about Podcasters’ Emporium through announcements and comments left on Twitter, and follow us as a result. Followers become listeners of the show via our website at podcastersemporium.com
Search Engine Optimisation: Our show-notes, hosted on our website, accompany every episode of Podcasters’ Emporium. These notes contain carefully chosen key words which promote the listing of the Podcasters’ Emporium on search engines like Google.
Network Affiliation: The Podcasters’ Emporium podcast is part of the Lifestyle PodNetwork – Australia’s fastest growing new media content network. The association with the Lifestyle PodNetwork provides increased exposure for the podcast amongst other shows produced on the network, through endorsement spots and interviews.
Host Bios
Our two hosts have a combined 10 years of experience in the podcasting arena, both starting before podcasting was even a mainstream word, these veterans have carved their way into the new media space and created a raft of successful Australian podcasts that are receiving recognition around the world.
Dave Gray is a veteran podcaster and has produced more than 200 hours of podcast content. Formerly the host of the Global Geek Podcast on The Podcast Network, Dave Gray turned independent podcaster in 2008, and spun-off the Aussie Geek Podcast, a highly popular technology news show which frequently ranks amongst the top 50 technology podcasts in the iTunes store. Dave also hosts a comedy program on the Lifestyle PodNetwork called Two Schooners, which he co-hosts with James Williams. Dave has a passion for technology and marketing and is very knowledgeable about the ins-and-outs of podcasting and draws on his experience to share with others on the show. Dave is also an expert community builder with the drive and personality to build thriving positive communities around the shows he produces.
James Williams has a passion for podcasting. He has created more than 15 podcasts for the Lifestyle PodNetwork, and is actively involved in helping people create great new media content. In July 2008, he founded the Lifestyle PodNetwork, which is now Australia’s fastest growing independent new media content network. The network provides free and premium content to a discerning audience, and the support of a vibrant podcasting community for its hosts. James is also the founder of an downstream hosting service called PodNetwork Hosting, which holds the media content for the network and provides inexpensive podcast hosting solutions for podcasters. James has a background in corporate communications and has worked with some of Australia’s largest corporate organisations.
Podcast Distribution
The Podcasters’ Emporium podcast is distributed over major podcast portals including iTunes, Podcast Bunker, Podcast Alley and Podcast Pickle as well as a number of smaller directories. The Podcasters’ Emporium podcast can also be streamed via the website at http://podcastersemporium.com
In late 2009 the first of a number of ‘masterclass’ live events will be run. These will be limited availability live podcasts, where podcasters’ can receive tuition in specific areas. These masterclasses will be highly sought-after and valuable to listeners, and will represent an excellent opportunity for brand association in conjunction with these events.
What our audience thinks of the show
This is a small sample of the comments we receive daily from listeners of the Podcasters’ Emporium. Overwhelmingly we have positive feedback about the show and the quality of the information provided to our listners.
“Great, useful content!” (Listener Survey)
“The topic is what I’m passionate about, so that what keeps my attention” (Listener Survey)
“While the content is targeted and specific, it has broad appeal” (Listener Survey)
“I’ve certainly learnt a lot over the 13 episodes to date and I would recommend anyone interested in issues such as planning your podcast, microphone technique and using a mixing desk to have a listen.” Joe Dale
“Absolutely brilliant show! Very informative…” (Alex Fenson, Podcast Junky UK)
“I found this show inspiring! Really enjoyed it” (Marion Vermazen)
“I just discovered your show yesterday and listened to three ep’s last night. Fabulous stuff, great production values, incredibly informative, and you two work off each other very well on air…” Juz (Show comments)
“I’m really enjoying what you are doing here and I can see this as a prime reference for starting and established podcasters” (Antonio Marques, Photonetcast.com)
“A really nicely produced and professional sounding podcast. Well done guys. Very good content as well” (RichardFarrar.com)
Our Partners enjoy working with us
“Excellent presentation of the MicPort Pro & the reference to our company. Very professional and a great explanation of this product. Thanks for the updates .” (Michael Horn, SoundDevices.com.au)
Who would benefit from a relationship with Podcasters’ Emporium?
Podcasters’ Emporium represents a great opportunity for advertisers and sponsors: Manufacturers of all audio and video equipment including mixers, microphones, lighting, broadcast equipment, studio editing equipment, editing software, online services, feed creation software, audio production and presentation service providers and many more. You may be in an industry other than our niche, that has a direct relationship with the bulk of our audience. If you would like more information on our listeners please don’t hesitate to contact us.
What kind of advertising and sponsorship options are available?
In Show Advertising: This is the most popular form of advertising. Podcasters’ Emporium listeners will hear about your product or service near the beginning of the show or at the end of the show. Mentions of your company can contain contact information such as a website or phone number.
Website button: In addition to promotion within the show, a button can be placed on our website linking to your website for the duration of the sponsorship period. This button will be 125×125 pixels in size.
Website Skyscraper: In addition to promotion within the show a large format skyscraper advertisement can be placed on our website, linking to your website for the duration of the sponsorship period. The advertisement may be in image format (JPG or GIF) or flash format, and will be 160×600 pixels or 120×600 pixels in size.
Text-based show notes advertising: An additional placement for your advertisement in the show notes, for the show you are sponsoring. This allows users with an RSS reader or a podcast client to see your advertisement even if they don’t go to our website. The format for this advertisement is written with a link to your website.
Traditional commercial: Traditional commercials for television or radio can be incorporated into our shows. This could be pre-existing or we can negotiate a rate for production with you.
Product review: Product reviews are available for sponsors who purchase advertising in two or more consecutive episodes of the Podcasters’ Emporium, for one month or more in duration. This will include an in-depth hands-on review of your product with a phone-based interview of between 2-5 minutes.
Host endorsement: For a limited number of advertisers, the hosts may be prepared to endorse your product or service. This will only be possible for products and services on a limited basis at the complete discretion of the show hosts.
Podcasters’ Emporium are always interested in formulating creative solutions to help bring your products and services to our audience. We will always offer you our frank advice on how to best meet our audience in an authentic and effective way.
Prices are tailored to your specific requirements and available on application.
For additional information please contact James Williams at podcastersemporium@gmail.com
